Not all enterprises are the same, I imagine many companies have different departments working with local optimums, so someone who could benefit from it to get more productivity might not have access to it because the department that is doing hardware acquisition is being measured in isolation.

Drop that down to 5k, and make it useful.

Give every iPhone family a in house Siri that will deal with canceling services and pursuing refunds.

Your customer screw up results in your site getting an agent drive DDOS on its CS department till you give in.

Siri: "Hey User, here's your daily update, I see you haven't been to the gym, would you like me to harass their customer service department till they let you out of their onerous contract?"