Its self perpetuating, I was talking to CEO of a Series A level B2B SaaS company here in UK recently. Most of the propspects his sales team are hitting are re-allocating their wallets to only looking for products that use AI on back of senior management pushing them to do so.

This company already does some pretty cool stuff with statistics for forecasting but now they are pivoting their roadmap to bake in GenAI into their offering over some other features that would be more valuable to their clients.