Take a walk in any museum, I'm pretty sure you'll react to some of the art displayed there and find it cool before you read the name of the artist.
It's not that you know the artist first and then say "this art is cool because I like the artist". The art is the means by which you know the artist. The more of their works you encounter, the closer you get to understanding the artist and what they are trying to communicate.
Dive into a forest, you'll find a couple of cool trees.
Art isn't about being cool. Art is about context.
When I tell people that art cannot be unpolitical, they react strongly, because they think about the left/right divide and how divided people are, where art is supposed to be unifying.
But art is like movement, you need an origin and a destination. Without that context, it will be just another... thing. Context makes it something.