New cars have questionable affordability for most people. Particularly when you factor in dubious design choices and expensive marketing. Cars and driving are expensive. If that was a barrier there wouldn't be many people on the road.

Also, the Electric polo is supposed to be released at around 25k Euros. Given the lower running costs that seems like a good deal relative to legacy designs. For all those people will to spend 40k on a car you could put the money into solar panels instead.