I recently read one of the best descriptions of why middle of the road, non wealthy voters went for Trump in the book "The King in Orange," a book about the "magickal" aspects of the 2016 campaign by John Michael Greer, the former (?) head of the Ancient Order of Druids in America.

I expect cogent commentary about ritual magick by a Druid, but was a little surprised to find well laid out political commentary. I guess that was a failure of my imagination. Worth a read, even if you consider the topic bollocks. Greer sticks mostly to psychology and musings about using metaphor to engineer the mass imagination. Much less woo-woo than you might expect.

I mention it in support of the previous poster's commentary about the Dems messaging being irrelevant to most Americans. Seemed to me middle America doesn't love Trump as much as they weren't able to hear Harris address any issues they were concerned about.

I can recommend The King in Orange, What's the Matter with Kansas and Metaphors We Live By for more musings about such things.