alt Hacker NewsAllowing private right of action means this will be weaponized by attorneys in the same way the ADA has. Just scanning the bill, any small business in the US using dynamic pricing, targeted discounts or "VIP pricing" on their website would be open to suits from Colorado residents. The definitions are extremely broad and there is no safe harbor for small companies either. Damages are also uncapped and apparently Colorado allows treble damages for CCPA violations.
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Sounds great! The theory behind capitalism only works if prices are transparent and goods are transferable. These sorts of "special discounts" are fundamentally harmful to the economy as a whole.
> any small business in the US using dynamic pricing, targeted discounts or "VIP pricing" on their website would be open to suits from Colorado residents
The solution is to use reasonable efforts to block Colorado residents if you can’t comply with the law. That’s a tradeoff a group of people are allowed to make for themselves.
Is that a bad thing? If you ate going to discount (B2C), do it for all or do it for none.
Ok, but surely there are also downsides.
On the other hand, without private right to action, consumers may have no recourse if the AG doesn't wish to pursue action (possibly due to corruption, or lack of resources).