I not saying anything about device itself.

I just pointing out how quite a big part of Apple consumer base use these devices: buy most expensive one, play with it for a few weeks and then leave it as kitchen tablet that is used ocassionally. You know every second housewife wants to be an artist but very few actually use it for this beyond first few weeks.

Providing this audience with always-on display is a sure way to have a lot of people unhappy with burned-in OLED screens.