I am watching DTF St. Louis (which is not a terrible reality show about a third tier city like the title implies, actually a Jason Bateman kind of dark comedy/whodunit), and Peyronie's features in the story. The show also has the first commercials I've ever seen for a Peyronie's treatment, and apparently it's an official ad partner of the show. I wonder if some enterprising show exec decided to go pitch the perfect sponsorship or if the company making a treatment commissioned a show...