It's the same way with writing as with video. There are some videos now where it's actually hard to tell. You can only tell it's AI when it's bad. When it's done well, you don't even know it's AI.
So it creates this selection effect where people only associate AI with fake and bad. The good stuff, they don't associate with AI at all.
But there is also the case where you see polished apps but are ai generated. It's like those ai websites they look "sleek" but all look the same, versus a crappy same that it doesn't look as pretty but looks very human. I don't know quite how to put it