Also, inserting hidden or misleading links is specifically a no-no for Google Search [0]
Depending on your goals, this may be a pro or a con. I, personally, would like to see a return of "small web" human-centric communities. If there were tools that include anti-scraping, anti-Google (and other large search crawlers) as well as a small web search index for humans to find these sites, this idea becomes a real possibility.
It’s easy to opt out of being indexed by Google.