Their video about “one day we’ll do something cool, totally, trust us” was so weird. Just in the philosophy if hype over substance in that it puts them in the group of bullshit companies vs the just do stuff and tell you about it when it’s ready.

One would have to think he’s having second thoughts. Attaching himself to a sinking ship would torpedo his legacy.

Whatever happened to that one? I suspect they made the video and announcement for the PR and didn't actually have a plan. Then the Friend AI and Meta glasses thing came out and I suspect Sir Ive is having some serious second thoughts in putting his brand onto anything like that.

It seems no one wants a dedicated AI hardware product. Because the smartphone exists.