Yes, that is what hype is. It was organic hype, and is frankly the only real way to do it otherwise you get backlash.
Those products aren’t typically described as having been “hyped” though — just successful or viral. Hyped has a sort of derogatory/schadenfreude subtext.
I thought "hype" was a different thing from "organic growth" but similar
Those products aren’t typically described as having been “hyped” though — just successful or viral. Hyped has a sort of derogatory/schadenfreude subtext.