The desire for free stuff is one of the most effective psychological hacks there is.

The large majority of the dystopian web, like Gmail, Facebook, etc. depend on that.

People who avoid e.g. Github, Gmail, Facebook, Xitter, etc. out of concern for broader principles will always be minor outliers.

Xitter is one of the best examples. Everyone knows it's compromised, owned by an dangerously antisocial person who's actively working at multiple levels to make the lives of everyone else on Earth worse, yet very few have stopped using it.

The saying "There's no ethical consumption under capitalism" is far too weak. It should me more like, there are no ethics under capitalism.