There should be a "dating tax."

If you get married, there should be a "what app did you meet on" question on the marriage application. Apps should get $10/month for each relationship they create, for as long as the partners live or until they get divorced.

This would encourage app makers to "get rid" of their users as fast as possible, getting them into successful, long-term relationships, instead of keeping them on the apps for as long as possible to milk subscription revenue.

Considering the fertility crisis that most western countries are facing, this is overwhelmingly likely to be long-term revenue-positive for governments.