With Apple I filled the forms, accepted the agreements, entered the DUNS and paid with a card on my name and that was it.

How does that mirror uploading my passport many times, entering company details many times, typing my e-mail and phone numbers many times both because I had to start over and because I was asked many times even if I provided these some steps back? Now I paid and waiting, hopefully I will later be verifying my e-mail address or something that I verified a few times prior.

> What type of "experience" are you expecting to have anyway?

The Apple experience. An experience that is well thought and streamlined, that doesn’t keep me entering the same information over and over again. I don’t mind paying a little more for well designed products. The $75 difference is nothing to justify this charade, I don’t think that that Google was short of $75 and designed this low quality experience, I think it’s engraver in their DNA.