I think that a lot of people are going to get ATProto whether they want to or not. I don't want to believe that anyone involved with it at in a decision-making or policy-driving capacity is a big enough loser to only want better social media out of it. Decentralized web apps are a proof of concept.
fyi, Bain Capital (private equity) now has a say in where things go. Technically since April of last year, but we are now just finding out because they withheld their $100M "funding"