Yeah that is unfortunate and embarassing. I think I nearly called them a couple of times before I flipped my watch around.

Current gripe is that every so often, usually when my hands are busy, Siri interprets my "Hey Siri fast forward" to skip an ad on the podcast I'm listening to as an instruction to call Troy. Troy is a roofer I got to quote some work last year! He has picked up twice to me going "Sorry, really sorry, my robot called you ..."