It all comes down to the character design too. Look at games like Valorant, Overwatch, or Fortnite. Shooters which would you generally associate with men but INSANELY popular among women just because they have good character designs and appeal not because of the gameplay at all.
Wait, do we have actual gender breakdowns for each of those games?
You have to be kind of careful with that too
In my experience there's a substantial number of women who are fans of something like overwatch, but not of actually playing Overwatch. They like the designs and the world, they make fanart and fics and such, but they don't actually play
Now, that might still be a real success for something that is billed as an esport, but if you're trying to move actual copies of your game you have to be aware that there may be a real big disconnect between your fans and actual paying customers
The usual disclaimers apply: I'm not trying to imply that no women play games or that women are "fake gamers" or whatever. This is just my personal observation
Ehh, that seems pretty reductive. I could just as easily claim women love games with character customization or games with deep stories. All of these things may have some truth to them. But (1) it’s unclear how universal this is and (2) it’s unclear if this differentiates women from men or is just something people in general like. “Good character design” is incredibly vague and appreciated by a lot of people.