I think the title is a reference to David Foster Wallace's awesome article, Consider the Lobster.
https://www.columbia.edu/~col8/lobsterarticle.pdf
David Foster Wallace has always irritated me, in that I've greatly enjoyed all of his essays that I've read, including this one, but I bounced off the novel hard.
Which is homage to Consider the Oyster I believe.
https://en.wikipedia.org/wiki/Consider_the_Oyster
So that is where Silicon Valley got the "Consider the X" running gag from.
https://m.youtube.com/watch?v=KuVEbBmu1EM
David Foster Wallace has always irritated me, in that I've greatly enjoyed all of his essays that I've read, including this one, but I bounced off the novel hard.