alt Hacker NewsThe LLM usage will generate hundreds of billions of dollars in ad revenue, which will be wildly lucrative in terms of margins (not as good as Google search used to be). If GPT is a leader in that, they'll take a sizable share of that pot.
There's a lot more money in being Google -> consumer ads, or Amazon -> consumer ads, or Meta -> consumer ads, than there is in being Anthropic -> enterprise.
Just take a look at the enterprise. Amazon's ad business alone is already a better business than Oracle or SAP or Salesforce, with superior margins, and it's growing faster too.
And of course everybody knows the Google & Meta ad monsters.
The only question remaining is who is going to extract all those LLM ad dollars, how will that break out. Right now it's Gemini and GPT in the obvious lead, with Anthropic in third, and Meta & Grok nowhere to be found (permanent situation for those).
Replies
Google launched in 1998 and were running ads by 2000. Considering how much more access to adtech product talent there is for OAI a quarter of a century on, what explains their hesitation to pick that route and make billions? After all they had billions avaiable to acquire designer bauble maker Jony Ive's company.
“The LLM usage will generate hundreds of billions of dollars in ad revenue”
And yet every attempt to extract even minimal ad revenue has been canned to date as something nobody wants with AI providers retreating in failure.
I don’t doubt that there’s “some” ad revenue to be had but there’s little evidence that ads are going to save the day here.
> Just take a look at the enterprise. Amazon's ad business alone is already a better business than Oracle or SAP or Salesforce, with superior margins, and it's growing faster too.
You can say the same about AWS and then prove the b2b case instead of ad case as well
Not interested in a service with ads throughout my workday, which is why I switched to Anthropic.
Billions in projected revenue is nothing but hype/cope. Google and Meta got their edge because their product was offered for "free" to the masses.
>The LLM usage will generate hundreds of billions of dollars in ad revenue, which will be wildly lucrative in terms of margins (not as good as Google search used to be).
This seems like ... not the situation we are in. LLMs are great for coding now but their text generation capabilities aren't exactly capturing the masses or replacing their jobs yet. People are already tired of the deluge of fake content on the internet, it's not going to drive a second revolution in web ads.
The $20-200 LLM plans are all subsidized and aren't paying for themselves. Something has to give here.