My Mexican telcom (Telcel) does this over SMS.

"Sign up for Uber Eats and win 50,000 MXN of credit https://bit.ly/1234"

What's funny is that they also send these over the same channel:

"Warning: Telcel will never call you nor ask you for your personal info!"

Gee, maybe stop priming your whole customer base to click on messages identical to spam?