alt Hacker NewsIt would not be 5.99 to access a website because that's not what it costs and that's not what ads yield.
I think people think ads give way, way more money than they actually do. If you're visiting a website with mostly static ads then you're generating fractions of a cent in revenue for that website. Even on YouTube, you're generating mere cents of revenue across all your watch time for the month.
Why does YouTube premium cost, like, 19 dollars a month then? I don't know, your guess is as good as mine.
Point is, you wouldn't be paying 5.99. You could probably pay a dollar or two across ALL the websites you visit and you'd actually be giving them more money than you do today.
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YouTube had an estimated $40 billion in ad revenue in 2025: https://techcrunch.com/2026/03/10/youtube-surpasses-disney-p...
And has roughly 2.7 billion monthly active users. This means the average YouTube user brings in around $1.23 per month. When you consider that CPM's can easily swing by 20X based on how wealthy the user demographic is, and willingness to pay a subscription is a strong signal for purchasing power, I would not be at all subscribed if a YouTube premium subscription was revenue-neutral for Google.
I believe this and it makes a web 3.0 solution seem viable if only we could escape the collective action trap
This may be a hot take but I'd be willing to pay my ISP $10 extra that they would distribute to sites I visit, if it meant zero tracking and ads. I use an ad blocker but I genuinely want to support content creators in a way that doesn't optimize for ads or clicks.
There would need to be a way for ISPs to know which websites are getting my traffic in order to know who to distribute the money to, which I'm not a fan of. But I think something along those lines, with anonymized traffic data, would work a treat.
But there's no method or structure in place to pay a website a fraction of a cent. Ads are the only way we've found that actually implements a form of microtransactions... paying a tenth of a penny for a sliver of attention.
I don't want to defend ads, but whatever replaces them is going to be very disruptive. Maybe better, but very different.