Not sure why you're being downvoted, the other thing Google has is Google. They just have to spend the effort/resources to keep up and wait for everyone else to go bankrupt. At the end of the day I think Google will be the eventual LLM winner. I think this is why Meta isn't really in the race and just releases open weight models, the writing is on the wall. Also, probably why Apple went ahead and signed a deal with Google and not OpenAI or Anthropic.
I don't know why I am downvoted but Google has data, expertise, hardware and deep pockets. This whole LLM thing is invented at Google and machine learning ecosystem libraries come from Google. I don't know how people can be so irrational discounting Google's muscle.
Others have just borrowed data, money, hardware and they would run out of resources for sure.
The rumor is also that Meta is looking to lease Gemini similar to Apple, as their recent efforts reportedly came up short of expectations.