But that also means that if you as a user/customer can make choices based on technical merits, you'll have a significant advantage.
Most customers don't really have the knowledge needed to make choices based on technical merits, and that's why the market works as it does. I'm willing to say 95% of people on HN have this knowledge and are therefore biased to assume others are the same way. It's classic XKCD 2501.
An advantage how? Maybe you'll have one or two more 9s of uptime than your competitors; does that actually move the needle on your business?