Turns out outside companies shipping software products aspiring to be the next Google or Apple, most companies that work outside software industry also need software to run their business and they couldn't care less about HN technology cool factor.
They use whatever they can to ship their products into trucks, outsourcing their IT and development costs , and that is about it.
Agreed, though only up to a point. Companies that need software to run their business, need that software to run.
When your operations are constantly hampered by Azure outages, and your competitors' are not, you're not going to last if your market is at all competitive. Thankfully for many companies, a lot of markets aren't, I suppose, at least for the actors who have established a successful rent and no longer need to care how their business operations are going.