I work on a product that gets 80% hate on HN (due to speed / usability I guess not ethics) and I sort of get people but I also think it is a great product for many many reasons. And glad we dogfood it and glad to use it elsewhere. I want to love or like the product is the main thing for me. If other people hate it is less of a concern (but definitely curious as to the reasons as that is useful data).

And it is a huge job seller. I have taken jobs because I saw the product in action and thought I wanna be a part of that. Tip: demo your product to candidates (even of they did the usual DD and got a free trial)