Yes. It's a good idea, therefore should not need lots of lies, indeed lots of lies aren't told, and so the idea should just catch on of its own strength? But it doesn't seem to and I'm identifying that as due to inertia. You may disagree
The contrapositive of "Good ideas do not need lots of lies told about them in order to gain public acceptance" is not "good ideas will succeed without any messaging at all".
The contrapositive of "Good ideas do not need lots of lies told about them in order to gain public acceptance" is not "good ideas will succeed without any messaging at all".