What you're seeing here is why the US has such a massive amount of leverage over the EU.

The US has for some time fostered an environment where people build and grow businesses. I've started many myself, some totally for fun.

And as it happens some of those US businesses have grown into massive corporations, and yes, some not so great ones too.

I think the EU in general (not everyone of course) leans more in the realm of letting the government take care of everything.

This of course creates dependency, not just on that government, but upon companies who create things that government can't provide.

Because of that dependency upon the government, there isn't any recourse against a business' practices because at some point, the fines and penalties will fall flat.

In the US, a pretty normal response to a bad/annoying/corrupt business is: "ok cool, I'll build a competitor."

If instead of creating a culture of dependency in the EU, one of innovation and creativity was fostered instead, this point in time could be very different.