Friendliness?
VSCode integration out of the box, that I can understand. But I have a really hard time calling Azure UI "friendly". Everything is behind layers of nested pointy-clicky chains with opaque or flat out misleading names.
To make things worse, their APIs also follow the same design. Everything you actually would want to do is behind a long sequence of pointer-chasing across objects and service/resource managers. Almost as if their APIs were built to directly reflect their planned UI action sequences.
Yes, some of us grew out of the 1970's approach to command line, unless there is no other way.
GCP is the worse some options are only available on the CLI, without any visual feedback on the dashboard.