I mean, it is easy to understand once you realise that there is no spoon.

Despite their power, frontier models are threatened by open-source equivalents. If AGI is not on the horizon and model performance is likely not going to be enough of a differentiator to keep the momentum going, the only other way is to go horizontal - enterprise solutions, proprietary coding agent harnesses, market capture, etc.

If AGI is in sight, none of these short-term games really matter. You just need to race ahead.