If I admit to killing someone in court, because I regret it, I acknowledge I have a debt to society I need to pay, and honesty is the first step on my route towards eventual reform - that's an improvement.
If I admit to killing someone because I want everyone to know I'm a tough, viscous killer and they'd better not piss me off or they'll be next - that's not an improvement.
You'd rather a vicious killer who pretended to be harmless and actively tried to fool you?
As to the behavior itself, I imagine the merits are heavily dependent on context. International politics depends to some extent on demonstrating a willingness and ability to engage in violence. That's not the whole story but it's definitely part of it.