Bourbon popularity exploded a few years ago but the market is over saturated -- too much inventory and people have moved on to other things. Also anti-American sentiment due to Tariff Man is reducing exports. At my local liquor store, a year or two back if you wanted a bottle of buffalo trace, you had to show up on delivery day (Friday afternoon) and I think they imposed a 2-bottle limit. Now, they've got boxes stacked on boxes filling up the aisles and it's all on sale.