logoalt Hacker News

throwaway173738today at 3:51 AM1 replyview on HN

I wouldn’t focus on whether it’s “identifying” but whether it’s revealing. Young teenagers are a very high-value target for advertisers. They are very impressionable, and they provide a proxy for advertisers for their parents’ money. So this law essentially makes it mandatory to share that information with advertisers. And also by proxy, predators.


Replies

packetlosttoday at 4:06 AM

It also makes it explicitly illegal to do use it for such purposes. While I agree on the point, I think in practice it changes little. I also think it could be a net positive, because now there’s no plausible deniability about the targets age, opening up a decent amount of liability for exploitative practices targeting children specifically.