Apple is indeed better than most other companies on #2. But that's because it's the worst offender on #1. Its strategy is to appear to be the model company that cares about user rights and privacy, in hopes of capturing everyone in their closed-source walled garden that's already surveiling you at the OS level.

They're a part of the corp-gov surveillance complex [0]. This is the real threat behind the age verification push. The feds already have mass surveillance capabilities in iOS and macOS, and even Windows and most Android distros, but not on most open-source Linux distros, so they're starting to force it legally in the open. They're desperate because Linux is about to outcompete the enshittified Windows on desktops.

[0] https://en.wikipedia.org/wiki/Edward_Snowden#Revelations