> You can both know that "unlimited" means "limited" and also be pissed that they market it as such and try to conceal the actual limits.

Reminds me of when ATT had a fake 5G decoration on phones.

"AT&T won’t remove fake 5G logo even after ad board says it’s misleading"[0]

You can just get away with lying. That's the level of enforcement that exists against unethical behavior in business today.

0. https://www.theverge.com/2020/5/20/21265048/att-5g-e-mislead...