I think it's fine. GitHub Copilot is popular as ever, especially in companies that have enterprise tier subscriptions. Plans for personal use pretty good too, pricing is competitive. The VS Code integration and agentic features aren't bad either.
Developer tools live in their own space. And I assume most devs don't really care that "Copilot" started to show up everywhere, especially in MS365 products. At least I don't. Conversely, do non-technical people care where the term comes from, and now means "LLM integration" in a bunch of MS products?
I think it's better that Google going through Bard, Gemini, IDX, Firebase Studio, Antigravity, ...