We just need a pervasive virtual computing environment where every inch isn't controlled by the manufacturer tuning the reality to their buisness.
Steam Frame ships with a closed virtual environment to create a StoreOS but launching an alternative open environment might be feasible. Then we just need good contained programs to explore safely over the net.
Should be totally feasible, I believe they have said its not locked in any way and you can put any software or OS on it that you like.
It will be a huge, huge breath of fresh air. I know I for one have not been building in VR because it has felt quite vendor locked with regards to hardware and stores. Same reason I don't do software for mobile.