Every job I’ve ever gotten has been cold apply, with no degree except a GED high school diploma equivalent. You can certainly get jobs through cold apply, I get a job offer for basically every job that gets to the interview, even when I hadn’t worked as a dev I had two job offers I had to pick from. I like to think my passion, knowledge, and genuine interest shines through in my cover letters and my interviews.
When did you last do that? I’ve heard from multiple friends that the job market has completely collapsed in the last couple of years & that it’s much tougher than in the past.