You are forgiven for not knowing about the University of Leiden's Escher and the Droste effect site from 2002, given it shut down in 2024, but they were the first to try filling in the centre of Print Gallery and make the association with the cocoa tins
https://web.archive.org/web/20020802200015/http://escherdros...
It's cited by 3b1b themselves, who used Leiden's un-spiralized image to describe the effect.