Google needs to understand that watching this nightmare scenario play out over and over again is actively destroying trust in their platform. When your email, authentication, documents, payroll, and CRM all flow through a single provider and that provider can lock you out overnight with no meaningful recourse, you’ve invited customers to place their entire digital presence into a house of cards. The fact that this same story surfaces almost daily should be a wake up call to existing and prospective customers. Every unresolved lockout is one more reason to start planning an exit. Google has led the effort to lower the bar so much that it’s commonplace and somehow acceptable to ghost paying customers who youve locked out or even worse bounce them through a gauntlet of AI chat bots with the illusion that you are even aware of the damage you’ve caused.
I don’t disagree, but the reality is SaaS is the model that most companies depend on and these risks exist everywhere.
If your business is dependent on services you need to take a modicum of effort to protect yourself - the posts author was literally walking around with his entire business at risk from him dropping his phone or having it pickpocketed.
At the end of the day, the protagonist in this story is mad because Google won’t allow him to social engineer access to his company. He deleted his sole token (Google makes it trivial to add many) in the most fraud signally way possible.
Yeah, loss of a google account in certain cases can destroy entire small businesses and there's no recourse. In the old world we had extremely deep bodies of case law around utilities and commercial leases and road access, insurance and all kinds of things to make business operation legally predictable, but for the digital equivalent it's still the wild west and everyone just throws up their hands like its unavoidable.