The strategic playbook of the web era said: Get a huge userbase of normies, then figure out how to monetise them (usually via advertising). OpenAI stumbled into the userbase via ChatGPT, but it's unclear if the strategy or the economics apply to AI. Anthropic tried to compete in the consumer market, but couldn't, so focussed on coding and enterprise, and it looks like that's actually turning into a smart choice, at least right now, because it turns out people will pay subscription costs for agents that do their job for them.
But will they pay the unsubsidized cost when anthropic needs to turn a profit?
There are three possible paths that sort of substantiate current valuations:
1) Business: LLMs become essential to every company, and you become rich by selling the best enterprise tools to everyone.
2) Consumer: LLMs cannibalize search and a good chunk of the internet, so people end up interacting with your AI assistant instead of opening any websites. You start serving ads and take Google's lunch.
3) Superhuman AGI: you beat everyone else to the punch to build a life form superior to humans, this doesn't end up in a disaster, and you then steal underpants, ???, profit.
Anthropic is clearly betting on #1. Google decided to beat everyone else to #2, and they can probably do it better and more cheaply than others because of their existing infra and the way they're plugged into people's digital lives. And OpenAI... I guess banked on #3 and this is perhaps looking less certain now?