My loose understanding as someone adjacent to the AI model space is that you have good models that are costly and cheap models that are decent, so a lot of the publicly visible fights where Claude and ChatGPT leapfrog each other is the companies doing cost-benefit of how much optimization to do on the models before your userbase revolts because the agent "used to be great and now kinda sucks".
As a small business owner whose team is entirely in Google Workspace (Drive, Gmail, Chat -- so inbuilt RAG right there), I wonder if Gemini will be the darkhorse. As a user Gemini's a distinct third in "AI smarts", but most business owners aren't power users who are gonna setup Codex or Code to slurp up their work emails and internal docs/SOPs.
The article feels a touch clickbait-y since people love a good fight between the top players and OAI's lost a buncha public goodwill over the past year.
As a government based person who has witnessed multiple states (not in the US) move all operations off GCP because Google doesnt address sovereign risk, local data and hosting privacy requirements,and contracts well at all, where Microsoft and AWS do, I doubt Gemini will have as large a dark horse moment as it could. Copilot Enterprise can span across similar domains, and whilst it is very expensive per user it has the benefit of having existing contracts in place which it can bolt in to.