Oh there's just some stupid 'rebranding' going on. https://www.bbc.com/news/blogs-news-from-elsewhere-49921029

As I hate our government I don't play by their rules.

Besides, Holland is shorter and easier to pronounce.

I'm curious about this too. I thought saying "we in Holland" was equivalent to "we in England" rather than "we in the UK". Is it acceptable in the Netherlands? (Or maybe just in Holland proper?)