Obligatory Dennis Reynolds / It's Always Sunny... thoughts on this:

https://www.youtube.com/watch?v=mzb355qT8RI

I honestly don't mind downloading apps for things I use all the time so long as the app isn't a nightmare. It's when I am having a single interaction with a brand (such as buying my wife a gift) and I'm bombarded with "it's better in the app" that drives me nuts.

I realize that I am perhaps not the target demographic of this app-centric culture; but, I cannot count the number of times in a week that I utter the phrase, "no, I don't want to download your app" as I try to accomplish what should be a simple task.