I just can’t wrap my head around it.

Maybe there’s a reason Netflix makes you click on the ONE user profile on the account, repeatedly, even if it feels like sheer stupidity to their users. At least it’s not costing them revenue, directly.

Amazons ios app not properly handling state change after checkout, for years? Probably not directly costing them millions. Only second order disengagement.

But Walmart keeps pushing a thing you don’t want, because you looked at it once? Amazon solved this. It’s not a major fix, and it’s using a valuable slot that costs them money. Walmart just doesn’t fix it.

Meta refusing to take people’s advertising dollars because ALL of their page creation pages have unhandled breaking flows in them? That’s lost money for no reason at all. And you’re telling me they don’t realize how janky it is to try to maintain four implementations of that?

Apple App Store Connect and Ads platform? Don’t get me started.

Again, all with unlimited pools of the smartest people on earth, unlimited AI, and a billion people testing for them…