> what's the ruse that's got the online people so distracted

Now you may understand why the Republicans are constantly and loudly asking that same question and insisting that all of social media is hoaxes/conspiracies/lies.

I know these answers all seem so simple and convenient, but they're just plain true. Take it for what it is.

> none of it actually making much sense

I think you just disagree with how little depth there is to this, and while that's understandable, I wouldn't go as far as saying it doesn't make sense.