Because that’s the limiting factor
I feel like that’s a bit glib?
Surely, there should be some more critical questions posed by why just buying a bunch of GPUs is a good idea? It just feels like a cheap way to show that growth is happening. It feels a bit much like FOMO. It feels like nobody with the capital is questioning whether this is actually a good idea or even a desirable way to improve AI models or even if that is money well spent. 1 GW is a lot of power. My understanding is that it is the equivalent to the instantaneous demand of a city like Seattle. This is absurd.
It feels like there is some awareness that asking for gigawatts if not terrawatts of compute probably needs more justification than has been proffered and the big banks are already trying to CYA themselves by publishing reports saying AI has not contributed meaningfully to the economy like Goldman Sachs recently did.
kinda complicated though when you consider it fully. Power consumption only measures the environmental impact really, we come up with more clever ways to use the same amount of power daily.
it's kind of like an electrical motor that exists before the strong understanding of lorentz/ohm's law. We don't really know how inefficient the thing is because we don't really know where the ceiling is aside from some loosey theoretical computational efficiency concepts that don't strongly apply to practical LLMs.
to be clear, I don't disagree that it's the limiting factor, just that 'limits' is nuanced here between effort/ability and raw power use.
Somehow we must be doing this wrong.
"Do you realize that the human brain has been liken to an electronic brain? Someone said and I don't know whether he is right or not, but he said, if the human brain were put together on the basis of an IBM electronic brain, it would take 7 buildings the size of the Empire State Building to house it, it would take all the water of the Niagara River to cool it, and all of the power generated by the Niagara River to operate it." (Sermon by Paris Reidhead, circa 1950s.[1])
We're there on size and power. Is there some more efficient way to do this?
[1] https://www.sermonindex.net/speakers/paris-reidhead/the-trag...
There's at least a decent argument to be made that the limiting factor is actually the physical silicon itself (at least at cutting-edge nodes) not really the power. This actually gives AI labs an incentive to run those specific chips somewhat cooler, because high device temperatures and high input voltages (which you need to push frequencies higher) might severely impact a modern chip's reliability over time.