There’s an interesting conversation to be had about ad sponsorship on web content when the share of people just getting summarized results from {LLM chatbot of choice} is increasing and siphoning actual views.
The conversation should be about the fact that the advertising won't disappear, it will inevitably move to LLM output where it will be seamless/unblockable and undisclosed.
There's a law of conservation (or growth, really) of ad impressions.
The conversation should be about the fact that the advertising won't disappear, it will inevitably move to LLM output where it will be seamless/unblockable and undisclosed.
There's a law of conservation (or growth, really) of ad impressions.