You would be surprised to how little people use adblockers. Old data, but on my country for a major tech website, the number was 13%.
Similar numbers for other countries: https://gwern.net/banner#they-just-dont-know Wouldn't shock me if it's even lower as people move to walled-gardens like smartphones.
Similar numbers for other countries: https://gwern.net/banner#they-just-dont-know Wouldn't shock me if it's even lower as people move to walled-gardens like smartphones.