Slightly off-topic, but several small-to-medium Youtube channels I watch, mentioned that their yearly Youtube earnings are way down, by two-thirds in one case. It may be that Alphabet is dialing back their profit sharing - across the board.
That's to be expected. Google needs that money to fund the AI development that will enable them to replace creators with their own slop, allowing them to pocket 100 % instead of sharing anything at all.
This is because of Gemini/Claude/ChatGPT
People are using AI as a search engine.
https://www.semrush.com/blog/ai-search-seo-traffic-study/
https://searchengineland.com/how-googles-ai-overviews-are-ac...